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NADA 2015 approaching fast

What can you expect from NADA 2015 in San Francisco?  Since this is going to be my 19th NADA I'd like to share with many of you what we're betting on.
  • More discussions surrounding "MOBILE" as customers continue to drive technology to their hands and pockets and less from desktops and tablets.
    • It's a mobile first, cloud world and the technology companies serving automotive are moving to mobile in a rapid way.  It's going to be imperative to choose the right platforms when focusing on Mobile.  The winners are going to be the ones that focus more on HTML5 and web apps rather than native IOS, Android, PC and Mac application development.
  • Continued discussions on certifications and protection of customer data in the DMS, other systems and in your every day practice.
    • As technology continues to change/evolve we will need to focus on providers that have a REAL certification and protection plan.  The winners are going to be the ones that have absolute guarantees in their platform so that in the event there is a breach like Home Depot, Sony, etc... the DEALER is covered.
  • GREAT PARTIES!
    • I've already jammed up my calendar with appointments, social events and more.  This is going to be a jam-packed NADA this year.  I'm going to call the winner on this one before we get there.  It's the DealerTrack/Dealer.com party at AT&T Park for sure.  Hope to see you there!
Below is a list of companies that I think we'll find having interesting and impactful things happening at NADA.  Be sure to put them on your list.  If this is your first NADA, be sure to hydrate!  You'll be on your feet from 6am to Midnight every day... or later!

Authenticom, DealerVault, Dominion, AutoAlert, Xcelerated, Dealer.com/DealerTrack, DealersUnited, HookLogic, eBay Motors, LotLinx, RyanTech Cloud Services, Kate Frost Inc, April Rain and The Cliff Banks Report.

Kevin J. McMillen
@ryantechkevin

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